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    "header": {
      "title": "Llenamos como los mejores del comp set y cobramos 40 € menos: el problema no es la ocupación, es la tarifa",
      "subtitle": "Comp set de 14 hoteles urbanos, cierre 2025 · eje X: ocupación media anual (%) · eje Y: ADR (€) · tamaño: habitaciones"
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    "footer": {
      "source": "Elaboración propia — datos ilustrativos (STR comp set urbano, cierre 2025)",
      "notes": "Ocupación media anual y ADR sin IVA. El tamaño de cada burbuja es el número de habitaciones. Los tres hoteles de «Los que cobran» son los del comp set con ocupación ≥ 80 %. Datos ilustrativos.",
      "alt": "Nube de 14 hoteles del comp set: ocupación en el eje X y ADR en el eje Y. Nuestro hotel ocupa 81 %, por encima de la media de 73,1 %, pero cobra 96 €, 16,2 € menos que la media de sus pares y unos 40 € menos que los tres hoteles que llenan lo mismo."
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